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	<title>The Bloated Penguin &#187; Normal Design</title>
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		<title>Working On A New Portfolio</title>
		<link>http://bloatedpenguin.mikescottlew.com/2009/07/17/working-on-a-new-portfolio/</link>
		<comments>http://bloatedpenguin.mikescottlew.com/2009/07/17/working-on-a-new-portfolio/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 16:36:08 +0000</pubDate>
		<dc:creator>The Bloated Penguin</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Bloated Penguin]]></category>
		<category><![CDATA[Free Lance Writing]]></category>
		<category><![CDATA[Michael Scott Lew Portfolio Design]]></category>
		<category><![CDATA[Normal Design]]></category>
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		<category><![CDATA[Wordpress]]></category>
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		<guid isPermaLink="false">http://bloatedpenguin.mikescottlew.com/?p=1386</guid>
		<description><![CDATA[I have to be honest, my portfolio is sooooo 2008. I really appreciate the work the Normal Design Group did with it last year, but I think it&#8217;s high time for a little upgrade. Nothing too major, but I want to upgrade the freshness of it all and seeing as I&#8217;ve done a ton of]]></description>
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<p><a href="http://bloatedpenguin.mikescottlew.com/wp-content/uploads/2009/07/Picture-1.png"><img class="alignnone size-full wp-image-1387" title="Picture 1" src="http://bloatedpenguin.mikescottlew.com/wp-content/uploads/2009/07/Picture-1.png" alt="Picture 1 Working On A New Portfolio" width="555" height="149" /></a></p>
<p>I have to be honest, my portfolio is sooooo 2008. I really appreciate the work the <a href="http://www.wearenormal.ca/what_is_normal.html" target="_blank"><strong>Normal Design Group</strong></a> did with it last year, but I think it&#8217;s high time for a little upgrade. Nothing too major, but I want to upgrade the freshness of it all and seeing as I&#8217;ve done a ton of work since the last time I updated, I&#8217;ve decided to rethink the whole idea. Couple that with the fact that the group over at <a href="http://onenightsite.com/" target="_blank"><strong>One Night Site</strong></a> have agreed to help me make the transition to <strong>WordPress</strong> and I&#8217;ve decided to go ahead and start from scratch.</p>
<p>*Please note that Normal Design did an amazing job with branding me and my company last year and I would recommend using them to anyone, but a great opportunity with One Night Site has come up where they are going to guide me through the process of making a WordPress portfolio. As much as I love the work Normal has done, I made the decision based on the ability to update faster.</p>
<p>The main reason for the refresh is that I want an easier, more accessible way to upload new content. In my line of work I have the opportunity to lend a hand on a lot of different kinds of projects and having a standard html site meant I would have to spend evening upon evening physically making new pages. I found that because of my lack of development knowledge, I would often be pulling out my hair over the smallest things.</p>
<p>Over the years I&#8217;ve become accustom to the WordPress interface and even somewhat familiar to how it works behind the scenes. I&#8217;m slowly learning more about customizing templates and such and I&#8217;m a bit of a college freshman when it comes to plugins &#8211; meaning I&#8217;ll try anything once&#8230; Anyways, I&#8217;ve decided to go with a WordPress generated portfolio. I know it sounds a bit strange, but from a comfort level I&#8217;m going to enjoy adding to my new portfolio a lot more than I ever did before.</p>
<p>I&#8217;m like this writer guy with tons of ambition and a ridiculous imagination (shit I should put that in my <strong>Twitter</strong> profile&#8230;) so from a visual sense I don&#8217;t actually have a ton of sexy work. Knowing this I&#8217;m constantly looking for ways to make my port more appealing. Sure I&#8217;ve got a few names that I can rely on with regards to clients, but I&#8217;m mostly focused on describing exactly what my role is on a project. I&#8217;m not like a designer where I can make something awesome and simply put it up and say &#8220;Hey, look what I designed for Client X.&#8221; Instead I rely mostly on my relationships with clients and what exactly I have done for them with regards to narrative experience, brand language, interactive story telling and writing. Basically the sexiest thing I would be able to show would be a series of documents&#8230; Lame.</p>
<p>So moving forward I&#8217;ve decided to go with concept of building small case studies that explain my role on each project and what exactly I did for the whole experience. I&#8217;ll post a few images per study, but the focus is going to be explaining what I did and how I did it. Hopefully this won&#8217;t fall on its face.</p>
<p>I&#8217;ll let those of you who read this know when it is fully launched.</p>
<p>Bye for now.</p>
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