Morning all,

Thought I’d share this nice little site from Adidas this morning in case anyone is hungry for something… MEGA. That’s right, Adidas looks as though they are venturing into the food service industry (not literally of course). After a successful campaign through their Star Wars line it seems like the creative peeps over at the shoe comapny have ripped off the gloves and rolled up the sleeves.

The Adidas Mega Diner is a unique way to get online users engaged in some of the new products coming from the three-striped sneaker company. The concept is based on diner food and takes into consideration a ton of what makes good sites work these days. First, they set the mood. They’ve created an interactive video that allows the user to hear the music, see the visuals and pretend that they are in fact in a real restaurant. Next, they do something that a lot of promotional material is lacking these days, they ask what you want.

This is a concept that was extremely well used a few years ago, but with the bomb of social networking it seems to have lost some of it’s value in the eyes of the money makers. For those of us still wondering around this world of digital interaction, asking the user what they want is still the most valuable question out there.

The Adidas Mega Diner take this in a different direction though as they use the metaphor of ordering food in a restaurant. The waitress can make suggestions based on your answers, but at no time does the user ever feel as though something is being crammed down their throat. The payoff is also important and Adidas seems to understand this. Leading up to the payoff the user is presented with a series of questions all in the mode of an interactive video. Once the your answers are fully submitted, the video doesn’t change moods, it remains the exact same. Interactive story telling at it’s best I say. It’s Best!

Well done Adidas – I’d have lunch at the Adidas Mega Diner fo sho.

My adventures into WordPress and CSS are finally coming to fuition as my refreshed new portfolio is “almost,” complete. I only say “almost,” because this is one of those things that’ll never actually be finished. I’m at a stage where I’m simply inputting content; which for me, is really the home stretch. I’ve gone through multiple revisions and come up with something that I can live with. When working on personal projects such as this, you really do have to bite it and say, “screw it, it works.” Usually I’m an extreme perfectionist, but this is more of a situation where I’d rather just get something done and worry about being proud of it later on.

Here’s a preview of the logo Woojin Cho made for me.

So if you’ve been following my adventures into WordPress and the creation of my new portfolio then you probably already know the reason why I’m trying something different. Well, I spent a lot of last night trying to accomplish this and I’ve come to the conclusion that I can’t stand my own decisions. It doesn’t take genius to figure out that one of the most repetative things someone can do is try and define themselves. Depending on the day, different things in this world represent different characteristics. For me, sometimes its a pen, other times its a keyboard, and so on and son on. Basically my problem is I have different ideas on different days on how to set this whole thing up. Like I said before, I made the decision to let someone else create a logo, but I’m thinking I should have just let someone else come up with the enitre idea and go from there.

Sure it would be a strange relationship. I would hire someone making me the client, then have them brand me with me knowing exactly what I want and then eventually just changing it all in the end… GAWD this SUCKS!

Alright, back to the task at hand. Back to CSS. Back to Photoshop. Back to an idea I had 3 days ago. Then back to the idea I had this morning.

No sympathy required, just know that frustration is kind of my new “thing.”