Posts tagged Brand
I don’t always drink beer, but when I do, I prefer Dos Equis
Jun 29th
I’m sure many of you out there are aware of, “The Most Interesting Man In The World,” right now. The salt-and-pepper haired gentleman with the smooth voice and a taste for adventure. I’m kind of addicted to him right now but not just because, “policemen often question him simply because he’s interesting,” the other day a friend told me that during his bartending days, they used to have to drink Dos Equis during staff meetings because nobody would order it. Well, I think things have changed a bit and I’m pretty sure half the people who have tried a Dos Equis More >
simplicity vs organized complexity
Feb 7th
So Simpo!
Working in web, and especially language, I come a cross a lot conversations that involve voice and tone. This goes across the board for things like design and interaction, but specifically for voice and tone I think there is something to be said about simplicity. Every client I have ever had believes that their brand should sound smarter, be more clever, give more of a personal feel and evoke some sort of emotional reaction more than the next. This of course is always fine, but there is something great about simply saying what you mean.
Web copy and content strategy More >
Say What?