Nothing to do with the iPad
Welcome to one of the only posts you’ll read today that has absolutely nothing to do with the Apple iPad. This is the last time I’ll mention the giant iPod this post, I promise.
Instead, I’d like to chat abut a much more serious issue going on right now in the advertising world. Yes, your assumption is correct, I’m concerned for Salty the salt shaker. In a couple of new spots featured below we learn how Salty is trying to re familiarize himself with the world. I understand that with these brand new less-sodium Sidekicks rice packages I’ll probably live longer, but I’m of the opinion that we aren’t always living for ourselves. Instead, I say, screw Sidekicks and their plan to render Salty obsolete, just look at him…. He’s Sad!!!
And here’s the first ad featuring Salty that made us all shed a single tear:
